Heyyy Guys! We are so honored to have Felicia Tomasko, the editor-in-chief of the esteemed magazine LA Yoga, liveblogging about her experience at the much-talked-about Wanderlust Yoga & Music Festival this weekend! Take it away, Felicia!
While taking in the scene at John Friend’s afternoon practice on Sunday, I had the opportunity for a quick chat with Sean Hoess, the COO and co-owner of Velour Music Group, one of the producers of the Wanderlust Festival. He likened the festival’s set-up to a choose your own adventure, because of the different ticketing options, offering packages for the music-lover, yogi as well as tickets for those who combine the two joys. Not everyone who enjoys music does yoga and wants to pay a ticket price that includes classes. While the six different ticket options, ranging from one-day Daytrippers to three-day VIP sage & mystic for the yoga and music lovers who don’t want to be able to choose any path in the adventure. Hoess quipped that although it may have made things more complicated on the production end, the options were worth it to provide a customized experience for the festival-goers, making a larger group of people more likely to join in the fun.
Judging by the rainbow-hued wrist bracelets adorning people in all areas of Squaw Valley, it certainly worked. Even though the mountainside music venue could have easily accommodated more music-lovers, the producers are talking about next year’s event…or events, hoping the good vibes shared around the mountain produce a buzz bringing people back for next year’s adventure. Those of us on the mountain certainly shared the joy. I caught the part of Saturday’s lineup that culminated with alt-country Gillian Welch, vibrant Rilo Kiley frontwoman Jenny Lewis and her band finishing with Common’s hip-hop beats. Sunday afternoon after this post, I’m heading back up for Broken Social Scene, Andrew Bird and Spoon. Hoess told me that Sunday’s lineup (which also includes The Honey Brothers, Amanda Palmer and Mates of State), is one personally close to his heart. We both agreed that Andrew Bird is brilliant, and when spotted Thursday night at Reds, Yoni Berk of Santa Barbara’s own The Nayborhood (who just finished their first EP) was most excited about my seeing Spoon. Look for my music report later…gotta log off and get up the mountain.
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