Have you noticed the significant number of yoga magazines which have sadly disappeared as of late? Do you remember, for example, the glossy, full-color publication Yogi Times out of Los Angeles? It had a several-year run, but is now nowhere to be found on magazine racks. (If you visit their website, you’ll see that the ‘current issue’ featured is from May of 2008.) And what about Elephant Journal out of Boulder, Colorado, which we wrote about here on our blog last year? They stopped publishing a physical magazine and are now a web-based-only journal. And Namarupa, the cool non-commercial yoga publication put together by respected luminaries Eddie Stern, Robert Moses, and Robert Svoboda, is no longer anywhere to be found. The great down-to-earth magazine Ascent out of Canada just notified readers that their next issue will be their last, and the magazine Yoga + Joyful Living (formerly Yoga International), recently announced that they were scaling back to a quarterly publication schedule.
The yoga world is clearly not the only industry to experience the loss of printed publications – magazines and newspapers everywhere are in crisis mode, due in part to the internet’s rise in prominence as our new information go-to, and also to the current state of the economy. But it’s interesting to note the vast number of publications which were widely-read by the yoga community and which have now disappeared.
By our calculations, Yoga Journal and LA Yoga are the two main yoga magazines left standing today. (Please forgive us, any yoga magazines out there still in publication which we might not be familiar with…
) What’s your prediction: will they make it through the economic crisis, or will they close down like Ascent or morph into a new identity like Elephant?





I wouldn’t shed a tear if YJ folds. It’s a fitness mag anyway, hasn’t been a “yoga” mag for a LOOOONG time.
We can’t say that we entirely disagree with you! We’ve found some worthwhile content in YJ over the years, but at the same time, the magazine gives us the impression of a glossy, commercially-focused, yoga-teacher-star culture publication. We preferred some of the more down-to-earth magazines which unfortunately recently folded (Ascent, Namarupa) to the king of yoga magazines YJ.
YJ needs to give it up, in my opinion. Seeing photos of women in high heels doing some sort of yoga/tango dance thing was it for me! This Drishti newsletter was far more informative and interesting to me than YJ has been lately. Keep up the good work!
My eyeballs don’t like reading everything online! Come back magazines!
Does anyone know if Fit Yoga is still standing? Was looking for it and could not find it. It was the best mag. for me.
As the editor of LA YOGA Ayurveda and Health, we’re still printing. I like to think of what we do as edgy, pushing the boundaries, hopefully giving new information, bringing the community togehter, creating inspiration, in print, which people can pass from hand to hand and create a discussion around. Don’t get me wrong, I love blogs (especially the Drishti blog) and I also think there’s a place for the presentation of stories in a magazine. Tell me if I’m wrong or old-fashioned and please write to me at the magazine! felicia@layogamagazine.com
Hi Beatrice! I just checked out Fit Yoga’s website and went to their “Current Issue” page and saw that their ‘current issue’ was listed as August 2008. Considering that it’s April 2009 right now, I don’t think that’s a positive sign that they’re keeping up with printing a magazine. Yikes! Maybe they’ll keep content continuing on their website…?
Hi Felicia!
We think it’s wonderful that LA Yoga is still printing. We love the magazine and are always excited when the new issue is delivered to our store. It’s definitely full of great content and it’s of course nice to hold a physical magazine in one’s hand and recline on the couch to read it, rather than squint at a computer screen all day. In fact, with the large number of printed yoga mags dropping off, this could actually bring more readers to LA Yoga and end up being a positive thing, in a way, for you guys. Maybe…?
Hi–I’m loving your blog. I recently picked up the 5th Anniversary edition of Fit Yoga so it looks like they’re still in business. Keep up the good work Drishti!
Hey Jennifer! Thanks so much for the update about YogaFit. It’s good to hear that they’re still in business. Maybe we’ll have to run a yoga magazine ‘update post’ in the near future… In the meantime, thanks again!
When I saw the Hydroxycut ads in YJ, that did it for me. I do like the Wisdom articles by Sally Kempton and Anatomy articles by Roger Cole, however. Can Yoga Journal be saved?