Which Magazine Posted the Most Ad Gains This Year Despite the Dismal Economy?

Thursday, 16 July, 2009

It’s surprising, but true: Fitness magazine!  Would you have thought?  Whereas most consumer magazines showed a 27.9% decline in ad pages this year (that’s right – a whopping 27.9%!!), Fitness magazine posted a surprising 18.4% gain.  That’s hugely significant, and leads one to wonder if healthy, active (and dare we insert yogic?) lifestyles such as those promoted by Fitness Magazine really are “cool again”, as we pondered here on our blog a few weeks ago. What do you think?

[Folio Magazine]

[Fitness Magazine]


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