February 10, 2016

At Drishti, we care about environmental responsibility and do our best to stay educated and active about the ways we can contribute to creating a more sustainable society. This is why we thought it was worth mentioning San Francisco's recent ban on plastic water bottles.  It is estimated that 50% of the plastic we use on this planet is only used once before being thrown away. Americans use 50 billion plastic water bottles a year, and it is estimated that just 23% of those are recycled.


While recycling programs have certainly helped curb plastic waste over the past 40 years or so, a huge amount of plastic waste ends up amassing in our landfills or (worse) floating in the ocean in one of the numerous floating gyres which are composed entirely of plastic waste (e.g. The one closest us here in California dubbed "The Great Pacific Garbage Patch") . Many modern plastic do not entirely biodegrade but only continue to break into smaller and smaller pieces - making them ever more digestible to unknowing wildlife.




Many of you are probably familiar with the plastic bag ban signed by Governor Jerry Brown in 2014 that has been instilled in numerous counties in California. That was a huge win for California, although it is still being fought by big plastic bag manufacturing companies who are trying to get a referendum on the law for obvious self-serving reasons. San Francisco spearheaded that movement as well and now it looks as though they are taking it the next step further, doing what SF does best - pushing the envelope.





Over the next four years, the ban will phase out the sales of plastic water bottles that hold 21 ounces or less in public spaces. Plastic water bottles have already been banned in National Parks, which was a strong first step in the current battle to ban sale of plastic bottles. Ban violators found selling plastic water bottles 21 oz or below on San Francisco city grounds after October 2014 would be subject to a fine up to $1000. The city's goal is to have no waste going to its landfill by 2020. Currently it has an 80% diversion rate.

Oh and did we mention that our Teeki yoga leggings are all made of a unique fabric that is made from recycled plastic bottles?! Yep - so cool!  Ideas like these are important steps toward solving some of our most pressing environmental issues involving waste reduction.

Screen shot 2016-02-11 at 12.20.48 PMIn our boutique, we sell reusable water bottles like the Hydroflask, which is amazing for keeping beverages hot or cold for hours! It's also easy-to-clean, has a lid that attaches to a backpack, and comes in tons of cool colors.



We are doing our part to be environmentally savvy and hope that you will do yours in your own way too!  We are all in this together, and healthy planet = healthy people!


xxxo  -Drishti